The Reflexa is my vision of the ultimate high-performance road bike with the latest braking technology. Disc brakes are more powerful which increases confidence especially in wet weather and also enables the use of recently available larger tyres.

Each frame is unique, designed to better suit your needs, a careful balance of stiffness, weight and resilience. The result is a unique bike the equal of which cannot be bought off the shelf.    

Whether it be for criterium racing, 100 kilometre social rides, an all-day or a multi day epic, each bike is designed to fit like a glove. Every one is different, engineered for a superior balance of light weight AND resilience.

​All have carefully chosen details for a long life of trouble-free use including stainless-steel rear dropouts, a threaded bottom bracket shell for quiet, trouble-free operation, robust, reliable derailleur hanger options and a standardised  27.2mm seatpost size.

The rear brake hose can be routed externally for ease of maintenance (your bike mechanic will love you) or internally for a cleaner look with the rear brake hose entering the downtube near the fork and exiting the frame near the rear brake caliper.

The frames are paired with carbon-fibre forks chosen to compliment the frame. The newly released Futura Disc SLX fork offered by Columbus with its 30mm tyre clearance is the latest. Its 1.25" tapered steerer is less stiff and hence slightly more comfortable than the more common 1.5" tapered steerer. The optional Enve Road disc fork also has a 1.25" taper The more rigid Futura Disc fork by Columbus with its 1.5" taper steerer is recommend for the heaviest riders.

The seatmast option is available on both models, and it's the ultimate expression of customisation of a made-to-measure frame. The stainless steel sleeve is machined in-house for a precision fit with the mast-topper and offers a generous 3cm height adjustment range.

Choose from a frame, a frameset or a complete bike. 


  • Custom geometry for personalised fit and handling

  • Custom tube diameter selection of Columbus and Reynolds tubes for personalised stiffness and ride-feel tailored to the rider.

  • Columbus' Futura Disc SLX fork with 1-1/4" tapered steerer, flat-mount brake format, maximum 30mm measured tyre width.

  •  Rear Flat-mount disc brake tucked in between the stays

  •  Customised paint; fork, stem and seatpost

  • 44 mm headtube to cater for tapered-steerer fork.

  • 142x12mm thru rear dropout,

  • Standard 27.2mm seatpost which suits almost all riders and being slender, gives a supple ride. Larger riders get a 30.6mm post. A DKG brand seatpost clamp is supplied with the frame.


I use White Industries and Chris King headsets both of which are available in a range of colours as well as Black. White Industries machine their parts to use the excellent replaceable Enduro Bearings while Chris King built their reputation on making their own bearings which are serviceable. Depending on the fork, the Chris King headset is an approximate $50 upgrade. 


Frame $3575, with custom selection of Columbus' Life, HSS and SL butted frame tubing and a chainstay-mounted FlatMount disc brake.

Frameset  (frame, fork, headset, stem seatpost paint-matched) $4500 with Columbus' Futura Disc SLX Road disc fork, White Industries headset, paint-matched stem and seatpost. 

​​Complete bikes (without pedals and saddle) from

  • Ultegra disc; R8020 Shimano R770 wheelset $8100
  • Ultegra disc; mechanical shifting, hydraulic disc R8020 $8370** with DT Aerolite spoked custom DT wheelset, details below

  • SRAM Force22 HRD hydraulic disc $8350**

  • Ultegra Di2 disc; R8070 $9000**

  • Dura-Ace disc R9120 $9200**

  • SRAM Red22 HRD hydraulic disc $9250**

  • Dura-Ace Di2 disc R9170 $10500**

  • SRAM eTap HRD disc $10,500**

** Custom DT Swiss wheelset; this is my preferred wheel spec. I believe it is superior to most other designs in terms of bang-for-your-buck aluminium rim wheels.

Hub: DT350, Centerlock rotors,

Rims; DT RR411 DB or RR421 DB  disc-specific tubeless-ready rims with an asymmetric rear rim for improved spoke angle and hence wheel durability. . The sidewalls of these rims have far less material since they are not a braking wear surface.

Spokes: DT Aerolite butted spokes in black finish. Butted spokes are more durable AND a lower weight.

Nipples; DT's Squorx alloy nipples in silver finish with Pro Lock (to prevent loosening) with PHR washers (for much increased surface area). 


  • Enve Road disc fork 1-1/4" taper 32mm measured tyre clearance. Upgrade from $140

  • Tapered head tube  for a more sculpted look (and arguably a more optimised design) $100

  • internal rear hydraulic brake cable routing exiting the frame at rear brake caliper; 3D printed stainless-steel reinforced ports and T47 threaded BB shell $300 (requires use of T47 bottom-bracket bearings from White Industries, Chris King or equivalent)

  • The seatmast option $550

  • S&S travel couplers; pack your bike in a Standard Airline suitcase $1150 (internal rear brake hose routing cannot be combined with this option)


Ewen Gellie 

0407 117 100

(for frame repair enquiries, read this page.

Skyline Road, Bend of Islands
Victoria, Australia 3097

(20 minutes drive beyond Eltham/Warrandyte)

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